Amsterdam, June 21, 2025 – Dutch-based tech investor Prosus, a subsidiary of South Africa’s Naspers, has revealed bold plans to become Europe’s leading technology player. In its 2025 investor update, the group announced a target of $7.3 to $7.5 billion in e-commerce revenues by 2026 and a doubling of EBITDA by 2028.
With strategic investments in marketplaces, fintech, and edtech, Prosus is positioning itself to compete with US and Chinese tech giants, focusing heavily on Europe.
💡 What is Prosus?
Prosus is:
- Listed on the Amsterdam Stock Exchange
- A spin-off of South Africa’s Naspers
- A major shareholder of Tencent (China)
- Active in over 90 countries
- Operates in e-commerce, food delivery, payments, edtech, and logistics
Its brands include OLX, PayU, Swiggy, Brainly, and Skillsoft.
📈 Key financial goals for 2026–2028
Prosus has outlined a clear roadmap:
| Goal | Target |
| E-commerce revenue | $7.3–7.5B by 2026 |
| Adjusted EBITDA | Doubled by 2028 |
| Growth focus | Europe, India, Africa |
| Profitability | Driven by mature assets (classifieds, fintech, edtech) |
CEO Bob van Dijk emphasized a new strategy: “Sustainable profitability over aggressive expansion.”
🌍 Europe as a strategic battleground
Prosus is anchoring itself in Europe:
- Headquarters in Amsterdam
- Growth across OLX Europe and PayU Europe
- Selective acquisitions in edtech and vertical marketplaces
With Europe still lacking global-scale tech champions, Prosus sees a competitive edge in the continent’s underexploited digital economy.
🧠 AI, digital education, and scalable innovation
Prosus is investing in:
- AI-driven solutions for moderation, logistics, and personalization
- Edtech platforms in Europe, Africa, and Asia
- High-potential fintech startups in payments and automation
The group favors growth with long-term social impact, especially in emerging economies.
🤝 A post-COVID pivot well managed
While many tech players are still recovering post-COVID, Prosus has:
- Trimmed down non-core, loss-making units
- Improved food delivery margins
- Strengthened profitable verticals like PayU
It also underwent internal restructuring to boost efficiency and agility.
✅ Conclusion: A serious contender for Europe’s tech crown
No longer just Tencent’s quiet investor, Prosus is stepping into the spotlight. Its calculated, purpose-driven strategy could make it Europe’s answer to global tech powerhouses.
With strong roots and clear vision, Prosus is shaping the future of Europe’s digital economy.
